With each collection, Prada somehow manage to innovate and surprise in ways that no-one but Miuccia herself could predict. Her SS12 resort collection is no exception, fusing an unsettling mix of widow-fabulous blacks and all-too-prim florals and pastels. The catwalk shows depicted the garments in all their glory, but the brand’s most recent campaign shots focus on one element alone: the accessories.
The campaign focuses on the darker side of Prada’s resort collection, showcasing a range of elegant forties-style garments in crepe and lace, offset by structured, imposing trench coats. However, in Steven Meisel’s romantic shots, these garments serve merely as a blank canvas to illuminate the decadent jewellery that becomes the glittering focal point of each image. Model Lea Seydoux perfectly encapsulates the seductive mystery of the campaign with a sophisticated retro up-do and smoky, enigmatic eyes.